Sara Shorn


Health-Nut was a self initiated project, where I created the logo, branding and packaging designs for a company offering healthy snacks made from nuts.

The hand-drawn type injects a sense of quirkiness into the brand, depicting Health-Nut as a small, personable business. I also developed a friendly and slightly wacky tone of voice to further this nutty sensibility. The natural colouring and use of wood as a texture highlights the natural ingredients within the product, as do the reversed out illustrations which show the product inside. The bright secondary colour palette compliments the identity.