Sara Shorn
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MIX—UP

MIX—UP FESTIVAL

Brand Identity

The challenge here was to create a dynamic festival identity based on the fusion between music and art. 

Inspired by the idea of the mixing and transforming of the senses — I photographed different flavoured
ice creams and sorbets as they melted together in visually harmonious ways. I then took these images into Photoshop, enhancing the saturation and contrast to emphasise the interesting shapes. A flexible typographic style which interacts with the imagery added to the idea of mixing. This was furthered via the inter-changable colour palette. 

Self initiated project.

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