The challenge here was to create a dynamic festival identity based on the fusion between music and art. Inspired by the idea of the mixing and transforming of the senses — I photographed different flavoured ice creams and sorbets as they melted together in visually harmonious ways. I then took these images into Photoshop, enhancing the saturation and contrast to emphasise the interesting shapes. A flexible typographic style which interacts with the imagery added to the idea of mixing. This was furthered via the inter-changable colour palette.
Self initiated project.