Sara Shorn
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THE DAILY GRIND

THE DAILY GRIND

The identity for The Daily Grind Iced Coffee came from playing with the idea of the wear and tear of daily working life and its dependence on fresh coffee. 

Aimed at young creative professionals, a funny yet smart tone of voice was developed and a vibrant colour palette was used to emphasise the sense of humour of the brand. 

Student brief.

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