Using approved brand and new guidelines I was responsible for applying new direction to the existing web platform. I created new PSDs applying new brand direction and colour palette before supplying to the developers. See the live site here: http://the-dots.co.uk/
During the lead up to the launch of The Dots I created a fun and engaging ‘count down’ teaser social media campaign. Selecting imagery from creatives found on the platform I married each with a different tagline explaining what The Dots does. ‘Dotted’ count down type was overlaid to reinforce the ‘dots’.