LOGO DESIGN & BRAND IDENTITY
Waggy Wheels is a family run, mobile dog grooming company. The challenge was to create a playful, trustworthy brand, that would appeal to young professionals. Inspired by the visual language of vintage food trucks, the retro aesthetic conveys a sense of loyalty, warmth and nostalgia. This is furthered through the bespoke handcrafted type, emphasising the small, personable nature of the business.